Minoque
Minoque Couture takes pride in their ability to create fashion that is beautiful, functional, and relevant. From the initial sketch to the final fitting, with careful precision, they work closely with their clients to tailor their garments to their unique preferences and requirements. With an emphasis on quality craftsmanship and attention to detail, Minoque Couture strives to create garments that will make you feel confident, elegant, and beautiful.
Minoque
Minoque Couture takes pride in their ability to create fashion that is beautiful, functional, and relevant. From the initial sketch to the final fitting, with careful precision, they work closely with their clients to tailor their garments to their unique preferences and requirements. With an emphasis on quality craftsmanship and attention to detail, Minoque Couture strives to create garments that will make you feel confident, elegant, and beautiful.
- Type :
- Social Media Marketing
- Industry :
- Fashion
- Type :
- Social Media Marketing
- Industry :
- Fashion
__Scope Of Work
In the world of fashion, having a strong online presence is essential to attract new clients and grow brand recognition. We worked with Minoque Couture to create a dynamic social media strategy that would help showcase their stunning bespoke couture creations and increase their reach. Through appealing posts and engaging content that resonates with their target audience, we created a strong brand identity that is both credible and relatable. We also drove interest and generated leads for their bespoke services, building a loyal customer base for the long term.
__Project Goals
- Improve online presence and diversify platforms
- Improve brand recognition
__Research
We conducted thorough research on Minoque Couture’s target audience, their preferences, and their shopping behaviours. By analysing their competition to understand the market landscape, we identified key trends and influencers and incorporated these findings into our content strategy. Through this research, we determined the optimal posting times, frequency, and content mix to engage with Minoque Couture’s audience and drive traffic to their profile.
__Key Takeaway
- No consistency, reducing brand recognition
- No channel diversification
- No optimisation of the publishing process
__Execution
To capture the attention of a fashion-savvy audience, we consistently published Minoque Couture’s apparel in a visually stunning grid format, building brand recognition. We also filmed, edited, and uploaded engaging reels that showcased the brand’s USP, and expert craftsmanship.
In addition, we created a series of interactive stories, posts, and polls featuring style tips, fashion quizzes and behind-the-scenes glimpses of the brand’s creative process. We also monitored the performance of our posts and made data-driven decisions to continually improve our execution plan.
