Minoque Couture is a women’s designer fashion label specializing in custom-made outfits crafted with precision, detail, and individuality. From occasion wear to statement couture pieces, the brand celebrates femininity through tailored designs and premium fabrics.
Our role was to elevate their Instagram presence into a refined fashion showcase that mirrors the exclusivity of bespoke couture.
Service Focus:
Our strategy was built around Elegance · Detail · Couture Storytelling.
We aimed to make every post feel like a page from a fashion lookbook — refined, intentional, and aspirational.
Core Strategy Decisions:
• Defined a soft, luxury-focused color palette
• Reels highlighting fabric flow, detailing & fit
• Content pillars: Couture Looks · Custom Process · Detail Shots · Client Moments · BTS
• Editorial-style captions to elevate brand perception
• Consistent posting rhythm to maintain brand recall
The refined social media presence positioned Minoque Couture as a serious couture brand. Engagement improved, inquiries increased, and the brand began attracting the right audience for custom-made fashion
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