LoomNest is an artisan-led home essentials brand rooted in India’s rich textile heritage. From handwoven throws to ethically crafted cushion covers, the brand works directly with artisans across India to create products that blend tradition, sustainability, and contemporary living. Their mission is to bring handcrafted beauty into modern homes while ensuring fair trade, slow production, and cultural preservation.
Translate artisan craftsmanship into a warm, handmade digital experience
Visually communicate artisan-led storytelling & product origins
Balance minimal UI with rich cultural & lifestyle imagery
Build clean, intuitive category flows for multiple textile product types
Maintain boutique aesthetic while scaling with Shopify
Create mobile-first, peaceful lifestyle browsing experience
Core UI/UX Decisions:
• Earthy colour palette inspired by cotton, jute, and natural dyes
• Spacious layouts that mimic handcrafted minimalism
• Storytelling sections for artisan narratives & product origins
• Clean navigation divided into: Bedding · Cushions · Throws · Kitchen · Sale
• Mobile-first flow tailored for lifestyle shoppers
The final LoomNest website captures the brand’s heart: artisanal, rooted, and beautifully Indian. It elevates their handcrafted products through thoughtful design and offers a frictionless buying journey for customers seeking meaningful, design-led home decor.
Elevate your brand digitally. Give us a ring
across our 100+ Global Clients on SEO, PPC & Social