B2B ERP Software Provider

This B2B ERP Software Provider provides software that streamlines complex processes, allowing companies to optimise their functions and boost efficiency. As a leading provider of Enterprise Resource Planning (ERP) software designed exclusively for business-to-business operations, this B2B ERP software provider’s expertise lies in streamlining and optimising complex processes, empowering companies to thrive in today’s competitive landscape. They offer a comprehensive suite of ERP solutions tailored to meet the unique needs of their clients, driving productivity, collaboration, and sustainable growth across diverse industries.

B2B ERP SOFTWARE PROVIDER

This B2B ERP Software Provider provides software that streamlines complex processes, allowing companies to optimise their functions and boost efficiency.

__Scope Of Work

As a Microsoft Gold Partner specialising in Microsoft Dynamics 365 CRM solutions, this B2B ERP software provider sought to maximise their online visibility and generate qualified leads. We partnered with them to create and execute a Pay-Per-Click (PPC) advertising campaign. Our goal was to drive targeted traffic to their website, increase conversions, and ultimately boost sales of their CRM solutions.

__Project Goals

Increase online visibility and brand recognition as a leading Microsoft Dynamics 365 CRM provider.
Generate qualified leads and drive conversions through PPC advertising.

__Research

We conducted thorough research on their target audience, their search behaviours, and their preferences when it came to Microsoft Dynamics 365 CRM solutions. By analysing industry trends and competitor strategies, we gained valuable insights to inform our keyword selection, ad targeting, and ad messaging for the PPC campaign. This research helped us optimise the campaign for maximum effectiveness.

__Key Takeaway

Low online visibility resulting in missed opportunities.
Limited reach to the target audience.
Ineffective ad messaging and targeting.

__Execution

To capture the attention of potential customers and drive relevant traffic to this B2B ERP software provider’s website, we designed and implemented a comprehensive PPC ad campaign. Our campaign involved strategic keyword selection and bid management to ensure their ads appeared prominently in search engine results.

We crafted compelling ad copy highlighting the benefits and features of Microsoft Dynamics 365 CRM, emphasising their expertise as a Microsoft Gold Partner. Furthermore, we carefully optimised landing pages to provide a seamless user experience and maximise conversions.